Texas Instruments: Imax Digital Projection With Dlp Cinema Technology

( NYSE: TXN) DLP Cinema ® Products Division announced that IMAX ® Corporation (Nasdaq : IMAX) will use the DLP Cinema projector solution. Under the agreement, expected to begin from mid-2008, the global deployment of commercial cinema in the IMAX ® digital projection system will be equipped with DLP Cinema projector.

IMAX Co-Chairman and Co-Chief Executive Officer RichardL.Gelfond and BradleyJ.Wechsler said, "We are very excited to be working with DLP Cinema Products division cooperation, DLP Cinema technology ensures IMAX digital projection system to provide viewers with the best quality theater experience. We also evaluated other cinema projection technology, DLP Cinema technology eventually decided the best IMAX digital projection system. "

Highly anticipated IMAX digital projection system combined with proprietary IMAX theater projector with DLP solution, creating unparalleled digital IMAX theater viewing experience.

IMAX digital technology will no longer need to copy the footage, not only can improve the flexibility of film choices, but also increase the number of IMAX screens showing the film to enhance the movie studios, exhibitors and IMAX ® theater revenue. With DLP Cinema technology, IMAX theater audiences can enjoy experience through the DLP chip micro lens of millions of rapid rotation and presents vivid, colorful realistic images.

DLP Cinema business manager NancyFares Products Division, said, "We are very pleased to work together with IMAX, providing the market's best digital cinema experience. Whether the current use of the traditional big-screen movie theater or cinema, DLP Cinema Projector 2D and 3D to achieve the core of digital cinema. Over the next few months, we will participate in the process of IMAX Digital, and provide every assistance. "

3D movies continue to emerge, continue to promote the deployment of digital cinema. 3D movies have become the driving force of the film industry to raise revenue, and lead to the close attention of fans. IMAX has been a leader in 3D content, especially since the show began in 2005 the "Polar Express" IMAX3D film, the film was a box office success so far in IMAX theaters worldwide total box office revenue has more than 6,500 million. Recently, the film "Beowulf" IMAX3D version of the total box office has reached 2,500 million, an average of each block IMAX screen at the box office revenue more than 180,000 USD 5,000.

10-year history of Digital Cinema

Since the introduction of the first Hollywood used to be all-digital DLP Cinema projectors since 2008 marks the DLP into the theater industry's first 10 years. In 1998, after several years of testing, DLP successful for many of Hollywood's top critics and photographers to provide images of the first digital cinema projectors to meet the color, brightness and reliability are all demanding areas such as Hollywood film industry, started the first of its kind digital cinema. A year later, that is, 1999, the DLP Cinema projection technology with the movie studio released the first digital movie: "Star Wars Episode I-The Phantom Menace." Since then, DLP Cinema technology uphold the fine tradition of continuing to provide the most stirring the ultimate viewing experience and innovation to extend the lead as the single 3D projection technology, while assisting film companies, distributors reduce costs and, ultimately, consumers bring reasonable prices, excellent quality digital cinema experience.

Into the film industry in the DLP 10th anniversary, in addition to Antarctica, the global use of DLP Cinema technology, the screen has broken through the 6,000 mark block. Meanwhile, the United States, more than 1,200 pieces using DLP Cinema technology, digital 3D screens. DLP projector with the number of deployments around the world continue to grow, this number will continue to soar.

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